Looking for a method to sell the dream, RAREcreativethinking approached us to to some architectural renders.

We took initial Rare sketches and modelled them in 3D. Test renders quickly allowed us to refine their ideas.

As their graphic design took form, we added details to the models and kept the feedback smooth.

Final output was a series of 32 renders from a set of positions within the shop space. These were integrated into a Flash presentation for delivery to senior management.

Not many people realised that our renders weren’t real photos of a real shop!

This was really designed for CD, so we’ve slapped it around a bit: added a progress loader and compressed the images. So, if you have a reasonable internet connection you can see this previsualization online.

• See the Bankwest previzualization here! (1.05 MB)

Good quality images are here:

This entry was posted on Friday, September 8th, 2006 at 7:02 am and is filed under CD, News, Presentation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.