Summary

A promotional and marketing CD to communicate with events managers. The product includes video walkthroughs of the Perth Centre, interactive maps, behind-the-scenes cooking shows, photos and a mass of technical information to support hosting an event at the Perth Centre.

When inserted in a computer, this CD automatically checks for an internet connection and downloads the latest information about the Perth Centre. This is the perfect blend of high quality multimedia and internet technology, making the CD a valuable resource for the Perth Centre’s clients.

Media

This CD makes full use of Flash as a multimedia tool. The media provided to GMG included

• cooking videos
• video walkthroughs of the centre
• photos
• text
• maps
• supporting design materials
• PDF resources

Technology

This project used Flash as the primary tool for presenting large amounts of high quality media.

A key feature of this CD was its ability to connect back to the Perth Centre’s web site to get the most up to date information regarding booked events, management personnel, photo galleries, and other text resources. If there is no internet connection, the CD presents general information and recommends that the user checks the web site for more detailed information.

Design

The design for the CD was based on work that was already completed for PCEC by Turner Design. GMG based the interactive features on the elements of the print design work that translated strongly to the interactive multimedia medium.

The CD is presented in a small A5 size booklet and has been highly successful as a tool to promote holding events at the Perth Centre.